General Information

The Citi International Case Competition is the first international business case competition held in Hong Kong. This is the tenth year that the HKUST Business School has hosted this event.

Objectives

• Provide a world-class competition that highlights the strategic challenges and managerial dilemmas faced by global business leaders.
• Promote Hong Kong through the case and the event.
• Promote teamwork and cross-cultural exchange
• Provide a forum for the exchange of ideas and sharing of experience among students and faculty members.
• Promote Hong Kong through the case and the event.

The Teams

• A diverse mix of top-ranked international business schools are invited to participate.
• Each team consists of 4 eligible undergraduate students chosen by their school.

Student Eligibility

• For students on the European University System: A student currently studying in or before the 3rd year of maximum 3 years of specialized business education.
• For students on the North American system: A student currently studying in or before the 4th year of maximum 4 years of undergraduate study.
• 25 years old or less.
• Registered at his/her school with a full-time course load at the time of the competition.
• Majors in business-related programs.
• Is registered at his/her school.

The Case

The HKUST Business School will work with Citi to develop a business case for the competition. The case provides background about an organization and outlines a set of pressing business issues that senior management needs to address. Supporting data and other associated information such as annual reports, financial data, and market research studies may be provided as references.

Enquiries

Ms. Ivy NGAN Assistant Director, Undergraduate Student Development and Career Services, HKUST Business School, Clear Water Bay, Kowloon, Hong Kong Tel: (852) 2358-5020 Fax: (852) 2358-1467 Email: cicc@ust.hk HKUST Webpage: http://undergrad.bm.ust.hk

Miss Alice LEUNG Assistant Manager, Undergraduate Student Development and Career Services, HKUST Business School, Clear Water Bay, Kowloon, Hong Kong Tel: (852) 2358-8978 Fax: (852) 2358-1467 Email: cicc@ust.hk HKUST Webpage: http://undergrad.bm.ust.hk

The Competition

Teams will be presented with a business case on Tuesday morning, Oct 30. Each team has approximately 26 hours to research, analyze, and provide recommendations to senior management for consideration. Division and Challenge Rounds are held on Wednesday, Oct 31 and Final Presentations are made on Thursday, Nov 1.

Overall Events of the Week

Presentation Format (Division and Challenge Rounds)

Each team has 15 minutes to present their case analysis and recommendations. It will then be followed by a 10-minute question-and-answer session, during which the judges will address questions to the presenting team. No questions will be allowed from the audience. All team members must actively participate in the presentation. Before the 15-minute presentation, 5 minutes will be given for each team for setting up. Teams can start their presentation right after setting up. The remaining time of the 5-minute setup cannot be added to the presentation time. Competition rules allow textbooks, notes, and passive use of the Internet for research purposes. Discussion of the case with outside sources, advisors, faculties, or any parties other than their teammates is not permitted.

Presentation Format (Final Round)

Each team has a total of 30 minutes to present. The first 5 minutes are protected for the team to present without interruption. Judges may ask questions at any point in the presentation after the first 5 minutes. If the presentation ends before 30 minutes are up the judges may continue to ask questions until the end of the allotted 30-minute period. No questions will be allowed from the audience. All team members must actively participate in the presentation.

Judging

Teams will be judged by a panel of industry experts: including executives from the case company, representatives of Citi, other business leaders, and HKUST faculty.

Judges will base their decisions on the innovativeness, feasibility, and impact of recommendations, appropriate analysis, and overall presentation effectiveness.

CICC 2012 Participants

Asia Pacific Korea University, Korea National University of Singapore, Singapore Ritsumeikan Asia Pacific University, Japan Singapore Management University, Singapore Thammasat University, Thailand The Hong Kong University of Science and Technology, Hong Kong Tsinghua University, China	Africa The American University in Cairo, Egypt Australia Queensland University of Technology, Australia Europe Aalto University, Finland Maastricht University, The Netherlands	North America Concordia University, Canada The Ohio State University, USA The University of British Columbia, Canada University of California, Berkeley, USA University of South Carolina, USA University of Southern California, USA University of Western Ontario, Canada

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Editorial Coverage

• Citi gets students on the case - Classified Post, Oct 20, 2012
• Citi get students on the case - Classifiedpost.com, Oct 20, 2012
• A veteran's tips: speed, efficiency - and practise - Classifiedpost.com, Oct 20, 2012
• Hometown team triumphs - Classified Post, Nov 10, 2012
• Imaginations still firing after 30 hours' no sleep - Classified Post, Nov 10, 2012
• Annual contest hits a landmark - Classified Post, Nov 10, 2012
• HK wins visiting students' hearts - Classified Post, Nov 10, 2012

Winner list

Under construction

Photo album